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Month: October 2006

Meat Puppets

Guess one really does learn something new every day…or at least every few days.

There was an article in the Washington Post on Saturday, 7 October 2006 about various marketing techniques used on the Internet. The author used a term I had never encountered before…”Meat Puppet,” along with a number of other more common terms.

After reading the article, I thought about it for a while and decided that the marketing techniques the author talked about were not really unique to the Internet. They have been in use for years. Its just that the media used to deliver them has changed and the results are achieved much more rapidly than in the past.

What do you think?

The New Look

As you can see, I’ve once again changed the look of HR’s halfVAST Blog. And, at first glance, you will probably say “It’s even uglier than the previous layout.” Well think about it for a minute. Using design tools available today, even novices can produce web sites that have colorful graphics and fancy layouts. But not everyone can produce web sites that conform to standards and have a consistent loook and feel across different browsers, physical screen sizes and screen resolutions. Although this site’s outward appearance is quite ordinary, the underlying design is not.

And, if nothing else, hopefully this less than stunning layout encourages viewers to focus on the content rather than the “eye candy.”